Tag Archives: guilt-free

Modern Matzah with Old Fashioned Attitude: “Would it kill you to try something new?”

MatzoProject_4.jpg

©Photo by The Matzo Project

A year ago I received an email from Kevin Rodriguez, asking me if I could teach him how to make matzah. He had read about my “Lotsa Matzah” class at the JCC, and had a particular passion for anything matzah. The other day (just one Passover later) I received an email update from Kevin with the exciting news that he and his old summer camp friend, Ashley Albert, had since embarked upon a ragtag “Matzoventure” (as he called it) and were producing their first limited batch of matzah for this upcoming Passover. (I’m hoping to taste some samples very soon…)

Under the title of, “The Matzo Project,” these “guilt-free” matzahs will become available (just Salted flavor for now) starting this Friday, April 15th in five specialty stores in New York City: Greene Grape Shelsky’s, Stinky Bklyn (Chelsea), Peck’s, and Farmigo, and when they’re gone, well, they’re gone. (Kevin told me that not even their parents are getting a box this Passover!)

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©Photo by The Matzo Project: Kevin Rodriquez and Ashley Albert

There are three flavors of matzah at the moment:
Salted, Cinnamon Sugared, and Everything (plus Two Other Things), and each box promises to bring “surprisingly delicious matzo” (without the guilt, for once, suffering optional).

MatzoProject_3.jpg

©Photo by The Matzo Project

You can also pick up a jar of their Chocolate Matzo Butter Crunch, available in 3 flavors:
Milk Chocolate Pecan, Dark Chocolate Almond, and Pecan Cinnamon Bun!

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©Photo by The Matzo Project: Matzo Butter Crunch

Oy, what are you waiting for —
would it kill you to try something — nu?

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